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Take five with... Alice Chillman

Clean Natured was founded in 2016 by Alice Chillman.
Here we take five to find out a little more about the mind behind it all.

Let’s start at the very beginning...

Alice: So in 2016 I wanted to provide beautiful and usable products that just so happened to be kind to the earth. I carefully selected a very small collection of re-fillable bottles which would ‘fit’ into any home interior style. This has since developed into a rather large collection, and thus my full-time job!

Was your main driver to be environmentally friendly?

: No, we didn’t want to dwell on this. We felt that, as a new brand, there is no excuse to create a concept that isn’t eco-conscious; it should be a given.

Agreed. Does this extend to your packaging too?

: Our packaging has either been donated, hunted down, or reused from suppliers. Second(hand) really is the best! We also use biodegradable packing tape, stickers and notes, and we don’t include a delivery note.

Got it! So can we assume your home is full of your bottles? Which do you use most often?

: You’ll definitely spot one or two in the kitchen and bathroom! I have to say the large amber glass pump bottle is the most used at the moment, it’s full of hand wash. 2020...say no more.

Bottle – check. But what soap is inside?

: You’ll usually find L’Occitane. They do large refill bags of soap and I have a shop nearby I can walk to and stock up. I also love Crabtree & Evelyn; perhaps a little old school, but my Grandpa smothered himself in their products and the scents remind me if him. Also, Aesop Resurrection Aromatique Hand Wash is fact anything Aesop is!

And as we’re diverging off topic, where is your favourite place to shop?

: Locally, my favourite shop is P&G Wells, a fabulous book shop here in Winchester. The children’s section is divine. I also love our local Waterstones. I have a penchant for book shops; it’s where I spend all my pennies.

I think my love for them stems from the hours spent in libraries with my mum when I was little, we learnt to be very
patient...and not to interrupt!

For anything else, I buy second-hand. My go-to places are Vintage on the Vine (Honor, the owner, is fab at sourcing), Vestiaire Collective and Vinted. My favourite brands are Isabel Marant, Heimstone, Zadig & Voltaire and Aime Leon Dore. I used to be an eBayer but it feels really outdated now... and I always miss the auctions!

Favourite activity to while away a lazy Sunday?

: With two children in tow, Sundays are usually very lazy. Every week, over lockdown, we’ve been trying to find a different local spot for a walk, the Sunday papers, a Hoxton Bakehouse run, the Grand Prix and always a King Alfred pub lunch (when not in lockdown!).

Favourite place to escape to – with or without the children?

Alice: Salzburg. In a heartbeat. I was lucky enough to go to a wedding there last year, so my husband and I exploited the break and spent a few days exploring the city. We ticked off some of my bucket list: The Sound of Music Tour, Sacher Torte at Hotel Sacher and shopping for a Bavarian-style jacket (turns out I couldn’t afford one).

More locally, Afternoon Tea at Lime Wood Hotel is so good. You sit in the Orangery bar area and the décor is so flippin’ cool.

A 6-hour drive from home takes us to North Wales; my family is based in Abergele. The area has the most amazing views, with sea to your right and mountains to your left. It’s been sad that we haven’t been able to visit recently due to Covid.

Nice, can we go to them all?! Now back to business... We heard you have sold into Soho House, Aveda and
Cos, to name a few. Are there any brands out there you’d love to work with?

: Where do I start? I love the idea of the bottles being in smaller, bourgeois places, not necessarily to sell but to be put to good use...think Chiltern Firehouse, The Groucho Club and maybe some plush salons such as Josh Wood Colour. The bathrooms in Browns Fashion would be nice too. Hopefully 2021 will be a busy year!

Hear! Hear! We’re excited to see how it unfolds. Thanks Alice.
Keep your eyes peeled for the next instalment of our ‘Take five with...’ series later this year.

CN x